In recent months the “Real Women” trend started to spread around the world. “Real women” give their readers a reproachful look from photos at Buzzfeed articles.
Manufacturers of underwear employ “real women” instead of professional models, for their advertising campaigns. Without a twinge of conscience they claim their photos were not subjected to retouching.
Models publicly blame their agencies for asking them to loose some wait and start gym classes. Photos of super-plus size girls took roots in facebook feeds and advertising.
Through the photo shoots they organize, bloggers try to show us how “real women” would look like wearing the same Victoria’s Secret underwear and standing in the same poses as models on the photos. They want to open our eyes on how fashion industry of today deceives people by showing us a deliberately false image of human being.
This trend has many names and faces – Body Positive, The Real Women, Plus Size Beauty, but not all of it’s faces can be called pleasant.